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Jan 21, 2026

Complete Overview of Chery's Core Joint Venture Brands for Overseas Expansion

EBRO (Spain) (Vehicle Manufacturing)

In April 2024, Chery launched a joint venture project with Spain's EV MOTORS to revive the legendary Spanish brand EBRO, established a joint venture company in Barcelona with a total investment of 400 million euros, and restarted the Zona Franca plant (formerly Nissan's facility). In November 2024, the first model EBRO S700 (corresponding to Omoda 5) rolled off the production line, and the plug-in hybrid Jaecoo 7 is scheduled for launch later. Capacity plan: reach 50,000 units by 2027 and 150,000 units by 2029. Positioned as a local European brand, it is tailored to high-regulation markets and serves as a benchmark for China-Spain cooperation.

 

TENET (Russia) (Vehicle Manufacturing)

A joint venture between Chery and AGR Group, it started production in August 2025 at the former Volkswagen Kaluga plant. Chery provides technologies and vehicle models, while AGR is responsible for production, sales and after-sales services. Main models: T4 (corresponding to Tiggo 4), T7 (corresponding to Tiggo 7L), T8 (corresponding to Tiggo 8 Plus), with the flagship T9 to be launched in 2026. In December 2025, it achieved a 8.9% market share and ranked 3rd; the annual cumulative sales volume reached approximately 33,500 units. As per the plan, Chery will fully withdraw from the Russian market by 2027, with TENET taking over all its business.

 

Renault (South America) (Vehicle Manufacturing, Under Negotiation)

The cooperation focuses on Colombia and Argentina. In Colombia, Chery plans to use Renault's Envigado plant to produce fuel vehicles under a dual-brand strategy. In Argentina, it intends to invest in a plug-in hybrid pickup production line at Renault's Cordoba plant, with Renault being the general distributor. The core goal is to reduce trade barriers by leveraging local production capacity and expand into mainstream South American markets.

 

FORVIA (Supply Chain Supporting)

The joint venture agreement was signed in Hefei on April 11, 2024, and a "Future Cockpit" joint venture company was established in Wuhu, with two production bases put into operation in the first half of the same year. It focuses on smart and sustainable cockpits (including seats, interior trim and cockpit electronics), targeting a sales volume of 1 billion euros by 2029, so as to strengthen overseas supporting facilities and optimize the supply chain.

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